• Home
  • ServiceS
  • Process
  • Coach
  • Testimonials

Establishing a Trusted Advisor Position



Credibility...Authority...Objectivity. These are the bedrock principles behind each coaching session as we elevate the thought leadership profile of your executives. My "Managing the Message to the Mission" methodology is about establishing immediate, consistent and sustainable differentiation as a communicator. It provides executives with clear direction and focus on how to establish and retain control of conversations with key influencers.


While I certainly present executives with the tips, tactics, and techniques necessary to avoid trouble and extricate themselves gracefully from inappropriate interactions, our goal is to equip executives with skills to take the initiative and exploit the benefits of positive communications. Working together, we take the messages and value propositions that your team wants to bring to market, and integrate them into a concept we call "The Ladder of Credibility" to position executives as informed industry experts.


To that end I offer the following services:



Media Coaching



To prepare executives for interviews with:

* Trade publications (InformationWeek, CIO magazine, ComputerWorld, etc.)

* Business publications (BusinessWeek, Forbes, Fortune, Economist, etc.)

* Consumer/Local publications (Newspapers, magazines, etc.)

* Video/TV engagements.



Analyst Relations Coaching



To prepare executives for effective briefings with:

* Wall Street analysts (Goldman Sachs, Morgan Stanley, Merrill Lynch, etc.)

* Industry analysts (Gartner, IDC, Forrester, CurrentAnalysis, etc.)

* Independent consultants



Presentation Coaching



To prepare executives for impactful presentations with audiences made up of:

* Customers

* Investors

* Channel Partners

* Employees

* Local Communities

* National Audiences



Panelist Coaching



To prepare executives to perform effectively in panel discussions with other executives that may include:

* Colleagues

* Competitors

* Clients

* Analysts

* Regulators



Manage Your Message to Your Mission


Call me: +1 833-933-2953
Reach out: lane@mindsharecapture.com