It is sad. But it is true.
A recent survey from BizTechReports of 120 business and technology journalists (at CIO magazine, Information Week and ComputerWorld among others) as well as industry analysts (at IDC, Gartner and Forrester and many more) suggests that only between 25-30 percent of media interviews and analyst briefings are considered highly effective. The top reasons cited for poor interview experiences fall into three categories:
* 43% of analysts and journalists surveyed indicated that poor interviews were the result of interviewees being unprepared to discuss issues and trends in the industry.
* 32% reported that poor interviews were the result of subjects showing up to present canned messages or sales pitches that were unresponsive to questions.
* 29% stated that poor interviews resulted from lack of confidence in the credibility of their interviewees. Executives simply were not believable
Live - Online - Convenient - Affordable
If communicating with important influencers in an effective manner is important to your organization's success...then we need to find an easy and convenient way to prepare your key thought leaders...early and often.
My name is Lane Cooper, and I bring over 30 years of experience as a communications executive, analyst, tech journalist, and messaging consultant to helping organizations connect with their most important audiences. I have advised executives at IBM, Microsoft, Technicolor, J.D. Power, HP -- and many more -- with a though-leadership-based communications program that offers tailored coaching for executives who want to maximize their interactions with:
* Media Reporters & Editors
* Analysts & Consultants
* Customers & Prospects
* Partners & Investors.
The program is based on the proven "Managing the Message to the Mission" methodology that allows executives to quickly:
* Prepare for interviews
* Assess audiences
* Deliver consultative messages
* Avoid rambling
* Establish their position as thought leaders in the industry...and much more.
My clients run the gamut -- from entrepreneurs at start-ups to seasoned executives at major Nasdaq 100 technology firms.
REACH OUT TO THE CONTACT DETAILS BELOW...at your convenience to learn how we can work together to prepare your executives for their next encounter with media, analysts and other critical audiences. I have developed a pricing structure that makes it affordable to regroup with executives on a regular basis, or as special circumstances -- such as major speaking engagements, panel participation opportunities, or high-profile interviews -- come up. This makes it possible to hone skills in a practical setting -- and still not come close to the cost of traditional media and presentation training!
BEST OF ALL: I OFFER A 100% SATISFACTION GUARANTEE! If your executives are not completely satisfied with their coaching session, I will not present an invoice. Period. I look forward to getting in touch!
